To prepare for this week’s discussion, please view the following video (provided in textbook resources) and refresh your understanding of competitive advantage in the technology industry from this week’s required reading:
Tablets, e-Book readers, and Apps
http://youtu.be/B8cRxOkdnHw
Recall that Grant and Jordan explained in their textbook that innovation is the link between technology and competitive advantage. In your original post, answer the following question
Original post :
In 2 to 3 paragraphs: How did customers (demand-side) aid the evolution from e-readers (Kindle, Nook, etc.) to the current use of tablets and apps for e-book functionality? The discussion can focus on one customer segment or more and should point out if differentiation advantages exist. Be specific and use credible sources of information.
Follow up post
Respond to (TWO) posts of students. Discuss the students’ original posts and explain your understanding or request clarification. Add outside credible sources to advance the discussion or point out alternative views.
References in APA style
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