Read the journal article Gonz?lez, A. M., & Bello, L. (2002) ‘The construct “lifestyle” in market segmentation: The behaviour of tourist consumers’,European Journal of Marketing, 36 (1/2), pp. 51–85.
Assess the thesis of the authors in regards to the construct ‘lifestyle’. Examine the other innovations that are presented in the article. Explain you answer.
Assess the thesis of the authors in regards to the construct ‘lifestyle’. Examine the other innovations that are presented in the article. Explain you answer.
No comments:
Post a Comment